Case Study
Maui Surf Academy
Web Design ~ Web Development ~ Online Appointments
MauiSurf.Academy is a new surf instruction school in Maui, Hawaii. Offering multiple surf packages according to the users surfing experience. Maui Surf Academy needed a website that showcased their services and provided an easy way for their clients to book a lesson online. I designed a custom “surf magazine” style layout and incorporated the powerful and easy to use booking platform FareHarbor. Have a look for yourself.
Categories
Small Business
Web Design
Activity Sales
Creative Process
With this website I went with the style of a surfer magazine. Open, lots of images, and clean typography. But as with all my projects, research first.
I design my websites from scratch. After thorough market research, I create a layout, gather content, and then start designing.
Designing around the content allows me to use up the entire page without surprise “add-ons” later in the project. Design around content, not add content to a design.
Time Management
This project had multiple team members and so it was helpful to use a tool like Trello to keep the project running smoothly and on time.
User Testing
How is the user going to react to your new website? What is confusing to them? Always test a design and developed websites to see where any final tweaks can be made.
Market Research
Maui Surf Academy has it’s fair share of competitors. Researching their website and marketing efforts is key to coming on top.
Team Management
Trello helped us seperate tasks and responsibilities amongst the team.
Product Features
After research into the various top appointment and travel scheduling plug-ins we decided upon FareHarbor. As a developer I couldn’t be more happy with how easy it is to use on the customer side. Making and setting appointments should be easy for your potential customer or they will go somewhere else.
Minimalistic Design
Responsive Design
Creative Solutions
User Experience Research
Many travelers today are booking their trip experiences on their phones or tablets. Mobile responsive calendars and checkout systems is a must in todays market.
Brand Design
Maui Surf Academy came with their own great logo. My goal was to expand their brand presence to their online followers giving, them a style they can replicate in their digital marketing efforts.
Mobile Development
On phone, tablet, or desktop this beautiful website not only looks great but functions smoothly across multiple device and screen sizes.
Some Recent Projects
Have a look at some recent projects of mine.
Ready to step out of the template?
Contact me today
Ready to step out of the template?
Contact Me Today
